Hair Replacement Business is an Art and Science

Every day Leon Emmons answers tough personal questions. " Will it stay on my head? Won't it look fake? Will it get in the way of my activities? " His customers are asking about hair replacement products to cover their balk or balding heads. They are concerned about their appearance and incredibly sensitive to the answers given by Emmons, a Des Moines specialist. He maintains his success in helping a customer decide to have more hair depends on an explanation of the artistic and scientific aspects of modern -day hair replacement.

It's an art in the sense that a customer can get a totally customized hairstyle individually planned for him.

Color selection, design and fit are the critical artistic factors. Right down to the feel of the hair, we can match the replacement's feel to the remaining hair, assuming there is some.

The Art of it is possible because new fibers and human hair have been introduced by a Minneapolis-based supplier of hair. There is no surgical implantation in the work done by Emmons. By using a special grafting process, it's like the client has grown his own hair back.

According to Emmons, "The science is apparent in the manufacture of the hair." It can be treated just like regular hair.

While businessmen were among the first to begin getting more hair, college students and retirees have joined the crowd. Leon Emmons believes there is a lot of psychology involved. In general, he feels that men who buy hair replacements want to look good to others for business and social reasons. "They want to be pleasing to look at and pleasing to be with. "It's just plain normal. All of us want to be accepted," said Emmons.

According to industry studies, people who elect to have hair are very oriented to group involvement. They are concerned about how others see them. In effect, they want to fit in with and be admired by group members.

People today buy hair to enjoy 24 hours a day. At Emmons' studio he serves over 2,000 hair wearers, 200 of them traveling from out of state.

The nation's physical fitness boom has affected the hair replacement industry. People are more conscious than ever before of their appearance. Receding hairelines or thinning hair is often viewed as a negative characteristic relative to appearance. Enter a professional like Emmons, and it's no wonder business is booming. Active lifestyles match well with the new ar and science of natural hair replacement designs. The worry has diminished as the look is natural.